2014年3月27日星期四

China's wire and mini hdmi cable industry in the state 's three hegemony

China's wire and cable industry competition in three camps
A state-owned , private, foreign wire and cable business competition analysis
From future development, the demand for cable products industries will be toward the high-performance, high-quality direction, domestic companies wishing to obtain a foothold in the competitive international companies must gradually reduce the performance of the product with the world the gap between the advanced enterprises .
In the competitive domestic enterprises , private enterprises and state-owned enterprises compared to the clear advantage. Private enterprises are newer businesses, small operational burdens , operating flexibility, rapid development ; compared to the wire and cable industry in state-owned enterprises of the old plant are more burdensome aspects of the overall lack of innovation development , so in the private business competition is often a disadvantage.
2 First, second , third camp competition business analysis
In China's wire and cable industry , is an industry leader in absolute WISDOM usb connector  including several well-known multinational companies , as well as the domestic cable industry 's leading companies ; second group is the cable industry in a leading position , but with the leading companies there is a certain gap compared to the enterprise, as well as possession of a certain dominance in certain product areas within the enterprise , and the third group is the lack of other features and competitiveness of enterprises.
The first camp - Foreign : Nexans , Pirelli , Sumitomo, Furukawa ; Domestic: Baosheng , Tebian Luneng .
The second camp - New Far East , on the upper , prosper ; special interest in the field of flexible cables.
The third camp - other companies.
Three main means of competition and strategy analysis
Overall, the domestic cable manufacturers technical quality , production WISDOM optical fiber cable  capacity, production scale differ greatly from the situation in the low level of competition , more competitive, the price war has been widespread, and thus lead to a decline in product quality. The face of fierce market competition, the cable industry manufacturers should reduce costs through a variety of ways to control fixed costs , strengthen the development of new technologies , the wire and cable industry, strong technical force, product quality and good business will be in good position to compete in the future .
From a variety of factors currently affecting the competitiveness of wire and cable business perspective, quality and technology, marketing , raw materials, internal management is the most important factor in determining the competitiveness of enterprises .
( 1 ) Quality and Technology
Driven by the demand of various industries , high-tech high-quality wire and cable products toward the direction of development has become an inevitable trend , Which companies can gain advantage in the products of technology, so you can stand out in the low level of price war .
( 2 ) Marketing
In the product oversupply and product performance, quality almost the same situation , marketing has become an important factor in determining the competitiveness of enterprises . Marketing channels open , better all aspects of service enterprises in the fierce market access to certain advantages.
( 3 ) Raw materials
In the case of a sharp rise in raw material prices , Which companies can reasonably avoid the risk of rising raw material prices , we can get a huge advantage in production costs, which have a very important impact on the competitiveness of enterprises . Raw material prices risk aversion methods include : hedging contracts entered into WISDOM firewire cable  various flexible approach with customers .
( 4 ) the internal management
In the case of raw material costs almost the same , Which companies can manage up and down inside the fuss effort to reduce production costs by improving the management level , improve product performance and quality , so you can gain advantage in the fierce market competition.
At present , China's wire and cable industry 's leading companies were located in Jiangsu, Shandong , Anhui, Guangdong, Zhejiang and other provinces , and mostly regional brands , China's vast territory , the high transport costs become a major obstacle to penetration of the wire and cable home to the nation in recent years, the wire and cable industry, some large companies began to focus on the means through capital operation mergers , acquisitions, restructuring , and gradually establish a national of the industrial layout . Currently , the competition is still in the wire and cable industry than the early stage, can be expected, with the gradual development of the industry , a number of increasingly sophisticated , wire and cable industry in the production and distribution of concentration of the market will gradually improve regulations

没有评论:

发表评论